![]() (According to one survey, as of 2016, 78% of models in fashion adverts were white.) But it raised questions as to why the brand didn’t recruit more models with the diverse characteristics it’s seeking, given the difficulty these models have had finding opportunities in the fashion industry historically. While some platforms like Shutterstock have created funds to share revenue from AI-generated art with artists, Deep Agency has taken no such step - and hasn’t signaled that it intends to.Ĭoincidentally, only weeks after Deep Agency’s debut, Levi’s announced that it would partner with design studio LaLaLand.ai to create customized AI-generated models to “increase the diversity of models shoppers can see wearing its products.” Levi’s stressed that it planned to use the synthetic models alongside human models and that the move wouldn’t impact its hiring plans. Postma, who didn’t respond to a request for comment, isn’t shy about the fact that the platform could compete with - and perhaps harm the livelihoods of - real-world models and photographers. But companies including OpenAI, Midjourney and Stability AI are currently embroiled in lawsuits over their generative AI technologies, which some accuse of replicating the works of artists without fairly compensating them. ![]() According to PitchBook, investments in generative AI will reach $42.6 billion in 2023 and skyrocket to $98.1 billion by 2026. ![]() The divide reflects the broader debate over generative AI, which continues to attract astounding levels of funding while raising a host of moral, ethical and legal issues. Others accused Postma of pursing a “deeply unethical” business model, scraping other peoples’ photography and likenesses and selling it for profit. Some Twitter users applauded the tech, expressing an interest in using it for modeling clothing and apparel brands. Nevertheless, the reaction to the launch was swift - and mixed. At the same time, Deep Agency’s model creation is strangely hard to control try generating a female model dressed in a particular outfit, like a police officer’s, and Deep Agency simply can’t do it. There’s a lot of artifacting in the models’ faces, and the platform places guardrails - intentional or not - around which physiques can be generated. No physical location … What’s this good for? Tons of things, like automating content for social media influencers, models for marketeers’ ads and ecommerce product photography.”ĭeep Agency is very much in the proof-of-concept phase, which is to say… a tad borked. “What is Deep Agency? It’s a photo studio, with a few big differences,” Postma explained in a series of tweets. Generative AI is disrupting industries - with understandable controversy.Įarlier this month, Danny Postma, the founder of Headlime, an AI-powered marketing copy startup that was recently acquired by Jasper, announced Deep Agency, a platform he describes as an “AI photo studio and modeling agency.” Using art-generating AI, Deep Agency creates and offers “virtual models” for hire starting at $29 per month (for a limited time), letting customers place the models against digital backdrops to realize their photoshoots.
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